Each year, everyone and everyone gets in on the SHARK WEEK hype, and I'm here for it. The Florida Aquarium, who houses real sharks, wanted us to come up with a clever way to boost awareness and ticket sales during that time. With the shark jumping out of the television, made out of water, this was unique way to promote interacting with REAL SHARKS during your visit instead of just watching them on television. This concept definitely turned heads and was awarded gold in the Graphis Advertising Annual competition.
Credits and Co-Creators:
Creative Direction: Michael Schillig, Trushar Patel
Copy: Michael Schillig
Art Direction and Design: Xavier Rivera