Since our client had a limited budget, we really needed to do something fun and memorable that would get his company’s name out there and generate some buzz. That’s when this name-dropping idea hit us, like some bird droppings from the sky. So, we created some rather humorous names for bird feces out of what looked like poop. And, in the process, helped make a name for his company. We actually hand-painted the letterforms using a thick acrylic paint, which we then modified in photoshop.
Credits: Writer and Creative Director: Michael Schillig
Art Direction and Lettering: Xavier Rivera
