Xavier Rivera

I'm just a kid from originally from New York who didn't even know advertising and design was a path for me. Beyond a decade in the game, I’m still here with a firm belief that every opportunity is a chance to do something unexpected. All work has a home for empathy and humanity. And there’s nothing more important than nurturing your natural curiosity and tapping into your own lived experience and culture.

I’ve had some amazing opportunities to create resonant work across categories like public service, attractions, CPG and healthcare, earning accolades and notoriety from the American Advertising Awards, Adage, Adweek, Lürzer’s Archive, Graphis, The Obie Awards, The Shorty Awards and more. Most recently, I’ve judged for The Webby Awards, The Anthem Awards, The One Show Young Ones Student Competition, and Graphic International Advertising Competition. I am also a proud member of the 100 Roses from Concrete, an organization devoted to equity in the advertising industry and helping to open the door for the next generation of diverse talent.

Accolades and hardware aside, my proudest accomplishment is being a father of two (and beating them in thumb wrestling matches).

The type of work I like to make? Emotionally grounded. Visually driven. Filmic. Believable. Fun.
My interests include gaming, music, film and anime.

Resumé Download

Client's I've Worked On

California Department of Public Health, InnovAsian, Del Corazón, Kona Brewing Co., Covered California, The Presidio, The Florida Lottery, Wichita Brewing Company, Clearwater Marine Aquarium, National Pediatric Cancer Foundation, Big Cat Rescue, GTE Financial, Lennar Homes, Big Boy Restaurants, The Florida Aquarium, Huddle House, Gulf Shore Bird-A-Way, The Good Alarm, Pinch-A-Penny, Masonite, 100 Roses from Concrete, and more.

Awards and Recognition

6x Webby Awards Judge

5x Anthem Awards Judge

2025 Young Ones Portfolio Jury

2024 SF Addys, Bronze

2024 Adage Integrated campaign of the year, Healthcare Marketing Impact Awards

An appearance in Black Book Online

Shorty Impact Awards Finalist
Shorty Awards Winner, 360 Video

Graphis International Ad Competition

26 appearances from 2017-2021

2x Platinum, 9x Gold

2022 Advertising annual judge