WBC tasked us with promoting their latest creation at the time, Ale of A Wine, a light ale aged in red wine barrels then mixed with a red ale. We accomplished that by coming up with the craziest combinations in animal form — one of them being a giraffe shark. The beer ended up selling out, and we ended up taking home a platinum award in the Graphis Advertising Annual.
Credits and Co-Creators: Concept/Copy: Michael Schillig
Art Direction and Design: Xavier Rivera
Creative Direction: Dustin Tamilio and Trushar Patel