Due to the pandemic, there was a lot of fear and negativity, even in sports. Games were being canceled because of COVID or were being played in empty stadiums that only allowed very limited numbers of fans. So, we decided to turn this negative into a positive. Our initial assignment was to create some organic posts to encourage people to come watch the games and enjoy a beer in the Wichita Brewing Company tasting room. This generated a lot of positive feedback and so we decided to turn these into some posters for the WBC tasting room.