Wichita Brewing Company wanted to promote their seasonal brew, Mass Hysteria, which launched around halloween time. We were tasked with coming up with a clever way to meet this ask in the form of an online video on a small budget. We decided to record screams from different people, which were associated with running out of beer at the most inconvenient time, which in turn leads to mass hysteria.
Credits and Co-Creators: Concepting: Michael Schillig, Trushar Patel, Xavier Rivera
Casting and Screen Tests: Trushar Patel, Michael Schillig, Xavier Rivera
Creative Direction: Trushar Patel, Michael Schillig
Account: Jess Vasholtz / David Phillips
Director: Chanse Chanthalansy
