Omission Balanced Brewing has been a pioneer in the gluten-free beer market since 2012. When they sought to update their website to reflect new branding, we seized the opportunity to rebuild it from the ground up. We began with a comprehensive user experience review, optimizing the site for a mobile-first audience.
Additionally, with their evolving beer lineup, including a new non-alcoholic line, we restructured the information architecture. This made it significantly easier for users to find beers that align with their dietary needs and preferences. By animating their playful package illustrations, streamlining the user experience for gluten test results, and visualizing their patented gluten removal process, we delivered a new site that is both engaging and exceptionally user-friendly. Check out the live site here.
We also carried that same energetic and playful visual approach over to social and digital.
Here are some fun GIFS that we concepted that still play in my mind.
Credits and Co-Creators:
Creative Director: Kelly Mccullough
ACD copywriter: Madeline Lambie
ACD copywriter: Madeline Lambie
Senior Art Direction and design: J. Moe & Xavier Rivera
