During the peak of the COVID-19 pandemic, the vaccine arrived in record time. Some were ready to go in and get their first shot. For others, it wasn't so easy. The Black and Brown communities hit the hardest by this devastating virus were justifiably reluctant to put their trust and lives in the hands of the government. We met them where they were they were, moving at the speed of misinformation to make sure they had the right information to make the healthiest decision for themselves and their families. The campaign features real Californians in their communities, in over 22 languages.
