One of the largest aquariums in the country, The Florida Aquarium decided to launch a craft beer series in partnership with Coppertail Brewing Company to boost conservations efforts for sharks and sea turtles, who are both residents there. We were tasked with the naming process along with the logo design, print and digital illustrations, coaster design, and tap labels. They even put the logo on pint glasses. Both beers sold out and raised a wave of excitement and donations during their runs.
Credits: Creative Direction: Michael Schillig / Trushar Patel / Dustin Tamilio
Art Direction and Design: Xavier Rivera