Every year, The National Pediatric Cancer Foundation helps raise money to find less toxic, more effective medication for children struggling with the unimaginable burden of cancer on their health and livelihood. This ad was created to place in the program for the annual Fashion Funds The Cure event done to reaffirm PPK's support as their agency partner in a creative way to help put cancer out of style for good one day, replacing jewelry with medicine.
Credits and Co-Creators: Concepting: Michael Schillig / Trushar Patel / Xavier Rivera
Creative Direction: Tom Kenney, Dustin Tamilio, Michael Schillig, Trushar Patel
Art Direction and Design: Xavier Rivera